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Real Influence: Persuade Without Pushing and Gain Without Giving In [Dr Soc] epub

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  Real Influence: Persuade Without Pushing and Gain Without Giving In
  
 
Author: Mark Goulston, John Ullmen
  Hardcover: 272 pages
  Publisher: AMACOM (January 2,
2013)
  Language: English
  ISBN-10: 081442015X
  ISBN-13: 978-0814420157
 
Format: ePub
  
  
  
 
Summary:
  People won't put up with being "sold" anymore. If they sense they are being pushed, their guard
goes up - and even if they do comply, lingering resentment undermines the relationship ...maybe forever. Yet, most books
on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites
resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a
colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In
short, they just won't work in our sophisticated, post-selling world. In this groundbreaking book, authors Mark Goulston
and John Ullmen reveal a new model for authentic influence - the kind that creates a strong initial connection and
survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win
outcomes, Real Influence provides a powerful four-step method you can use to: examine your priorities; learn about the
key players and what they need; earn their attention and motivate them to hear more; and, add value with your questions
and actions. Complete with examples of the steps in action and insights from real-world "power influencers," this
one-of-a-kind guide shows that being straight with everyone means winning for all. [Amazon]
  
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